Is it feasible to charge for digital signage as a service?

As a leading digital signage mainboard manufacturer in China, Dingchang has engaged with a wide range of customer types, including ecological partners in the digital signage industry, such as digital signage software developers, platform operators, complete machine manufacturers, and exhibition companies, all of which have demands for digital signage.   

Customers in different ecological segments serve different endusers and have varying profit models. Today, the Dingchang editorial team will briefly discuss the digital signage ecosystem.   

1. From the perspective of theentire digital signage ecosystem chain:   

Some profit by charging fees based on softwaredeployment points (per digital signage software installation).  

Others earn revenue through integrated sales ofcomplete hardware machines.  

Advertising platform operators generate income bycollecting advertising fees.  

Common to all: These models rely on scaling thenumber of deployed advertising playback devices to create further profitmargins.  

2. Digital signage primarily targets B2B or G2G(government) businesses:   

The "last mile" of implementationtypically involves enterprises or government agencies.  

Entities like Focus Media (as an advertisingplatform operator) and complete machine manufacturers provide onthegroundtechnical support and personnel training services, including installationtechnicians, aftersales staff, and outsourced maintenance/repair services.  

3. In the pure servicecharging model (excludinghardware and software):   

Traditional elevator media companies like FocusMedia are close examples. They profit by contracting venues, leveraging thequantity of deployment locations, and using advertising playback devices (e.g.,advertising machines, digital signage) to deliver image and videoadvertisements.  

Dingchang's mainboard products have currently helped ecological partners implement numerous digital signage projects. Many domestic digital signage and advertising machine integrations use Dingchang's Android boards, embedded mainboards, and industrial control mainboards.   

Dingchang provides enterpriselevel technical support services to help customers rapidly develop advertising machine products and accelerate their market entry for profitability.